SF Photoshoot

Creative Concept, Art Direction and floral/plant design for Tishman Speyer’s architectural marvel, MIRA, by Studio Gang in San Francisco

This project for MIRA, “Twists & Turns” campaign was a true union of my careers in floral design and creative direction. I conceived of and produced this campaign with incredible partners- Photographer Scott Hoag of Rockwell Creative, and Stylist Jillian Knox. The plant and floral design was meant to be sophisticated and minimal, worth a bit of attention without stealing the show (which for us were the characters, their styling and the angles we shot them from- a nod to the architecture). The Bay Area never looked so good.